Dear colleagues,
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<br>Apologies for cross-posting!
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<br>If you are planning to attend this year`s 4S/EASST conference in Prague,
<br>please consider submitting an abstract for our panel: Online Campaigns and
<br>Digital Personhood in the Age of Datafication. The conference will be held
<br>from Aug 18th to Aug 21st.
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<br>*Conveners:*
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<br>Christian Ritter, Tallinn University
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<br>Rajesh Sharma, University of Tartu
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<br>*Panel Abstract:*
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<br>*127. Online Campaigns and Digital Personhood in the Age of Datafication*
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<br>This panel examines how influencers construct their identities on digital
<br>platforms. By posting selfies, memes, vlogs, emojis, and textual messages
<br>on Twitter, Instagram, Facebook, and YouTube, influencers create complex
<br>online personas. For instance, diaspora activists, gamers, lifestyle
<br>vloggers, gender activists, leaders of religious communities, minority
<br>representatives, and political populists engage in large-scale campaigns on
<br>platforms to grow their following. Such campaign strategies are
<br>increasingly based on comprehensive expertise in platform metrics and
<br>exploit data analytics. Drawing on recent STS scholarship on technologies
<br>of the self, new materialist approaches, and intersectionality theory, this
<br>panel reassesses the rise of datafication in contemporary society. In the
<br>wake of the Facebook-Cambridge Analytica data scandal, access to the APIs
<br>of popular platforms has been increasingly restricted for academic
<br>researchers, requiring new research methodologies.
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<br>The overall aim of the panel is to bring together STS scholars who explore
<br>the multiple entanglements of influencers with big data in their everyday
<br>lives. The panel thus invites papers assessing the datafication of online
<br>activities through the lenses of data ethnography or data analytics
<br>solutions, such as social network analysis and natural language processing
<br>(text analytics, sentiment analysis, topic modeling). Contributions to this
<br>panel could address the following questions: What strategies do influencers
<br>pursue for platform campaigns? How is agency distributed in the platform
<br>worlds of influencers? What understandings of algorithmic mediation do
<br>influencers cultivate? What epistemological practices do influencers
<br>develop to understand platform metrics?
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<br>Submission information:
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<br>Abstracts should not be longer than 250 words and can be submitted until
<br>February 29th via the conference website:
<br>https://convention2.allacademic.com/one/ssss/prague20/
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<br>Please do not hesitate to get in touch, should you have any questions.
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<br>With best wishes,
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<br>Christian and Rajesh
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<br>*Dr Christian Ritter*
<br>Research Fellow and Lecturer
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<br>Centre of Excellence in Media Innovation and Digital Culture (MEDIT)
<br>
<br>Tallinna Ülikooli—Balti filmi, meedia, kunstide ja kommunikatsiooni
<br>instituut
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<br>Baltic Film, Media, Arts and Communication School
<br>
<br>Tallinn University
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