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Message posted on 02/11/2019

Book: Digital Social Research, Polity, 2019


Digital Social Research
Polity, 2019

‘We need more books like this. With his far-reaching and accessible overview
of the field, Giuseppe A.Veltri makes a very welcome contribution.’
Axel Bruns, Queensland University of Technology, and President of the
Association of Internet Researchers

‘Giuseppe A.Veltri’s innovative approach locates digital methods within
the established canon of social research methodology, without the hyperbole
that often surrounds such discussion. Students will learn about the essential
principles of social scientific research and where new methods sit in relation
to traditional methods.’
Nick Allum, Professor of Research Methodology, University of Essex

‘This is a timely and important book. Its real strength is that it moves
beyond the “how to” to explain the “why”. This is achieved with clear
language that makes the book of value to advanced undergraduates and
postgraduates alike.’
Scott Wright, Associate Professor of Digital Media and Political
Communication, University of Melbourne

To analyse social and behavioral phenomena in our digitalized world, it’s
necessary to understand the main research opportunities and challenges
specific to online and digital social research. This book presents an
overview of the many techniques that are part of the fundamental toolbox of
the digital social scientist. Placing online methods within the wider
tradition of social research methods, Giuseppe Veltri discusses the
methodological principles and related frameworks that underlie each technique
of digital research. This useful guide covers methodological issues such
as different digital data types, sampling for big data, construct validity,
and representativeness. It looks at different forms of unobtrusive data
collection methods (web scraping, social media mining) as well as obtrusive
methods (qualitative methods, web surveys, and experiments). Special
attention is given to three key analytical approaches, explored in more
detail: computational approaches to statistical analysis, text mining, and
network analysis.
Digital Social Research Methods will be a welcome and essential resource for
students and researchers across the social sciences and humanities carrying
out digital research or interested in the future of social research.

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Dr Giuseppe A. Veltri
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